Tooth Decay

Last night I attended Tate and Lyle’s launch event for their new sugar range at 68 Dean Street, Soho in London. A little random, perhaps, but fun nevertheless. The event was organised by @WeLoveBaking with treats from @FancyNancyCakes and was dubbed the “Tasting House”. #TastingHouse trending in twitter for a period. My attendance was made possible by a twitter competition entry;

the winning tweet


The event itself was fun and very indulgent. The Tasting House comprised of seven rooms, in each room a theme; British, South Pacific, Mississippi etc. These themes represented the seven new varieties of sugar Tate and Lyle had created. The treats on display were prepared by @FancyNancyCakes and was the work of 14 bakers, spending circa 2100 hours baking and 900 hours decorating!  Almost everything in each room was edible, it goes without saying that this was brilliant…..even if it hinders the waste line for a period.

choose your (sweet) poison  


treat tower 1


treat tower 2


treasure treat chest


macaron mountain


popcorn bath


bath soaps


never eat in bed?….not at tasting house


turtle cake


mississippi rainbow cake


best fudge ever


easter island head (person in background not edible)


Tate and Lyle’s “Tasting House” by @WeLoveBaking at 68 Dean Street, Soho, London, W1D 4QJ was a treat not only for the taste buds but for the eyes too. Great taste and great craftsmanship. 

Safe to say that the Tasting House would be the only nefarious activity I would endorse in Soho!

words & photos by david rushe

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